Start-ups thrive on agility, but success comes from planning for pivots before they're needed. In Cogwear CEO David Yonce's latest article, he shares Cogwear's approach to optionality has helped us stay ahead of market changes, reduce risk, and create value for investors. Don’t wait for a crisis—plan your pivots from day one.

Cogwear CEO David Yonce discusses the crucial need for CTE awareness. A neurodegenerative disease that leads to early-onset dementia, CTE has become an alarming concern for athletes, especially in contact sports like football and rugby.