Startups don’t need to limit growth to one market. At Cogwear, we partnered with adtech leader GlassView to co-create GlassView Origin, entering the advertising market quickly by leveraging their sales expertise. Partnerships let you focus on building great products while experts handle the selling. You build, they sell—everyone wins.

AdAge recently reported on a Topgolf ad campaign that tested media buys supported by GlassView Origin, an AI-powered neuromarketing solution based on Cogwear’s technology. Topgolf saw a 13% uplift in brand favorability and a 193% lift in campaign engagement.

Cogwear has appointed Kyle Kramer, Day Kimball Healthcare CEO and Pinnacle Healthcare Consulting Partner, to its Board of Directors. With more than 30 years of experience in healthcare management and consulting, Kramer’s expertise aligns with Cogwear’s plans to commercialize.

In this article, we review the definition of a concussion and the definition of CTE, outline the key differences, and touch on some safeguards that players, parents, coaches, and medical professionals can consider implementing to protect athletes at all levels. 

Start-ups thrive on agility, but success comes from planning for pivots before they're needed. In Cogwear CEO David Yonce's latest article, he shares Cogwear's approach to optionality has helped us stay ahead of market changes, reduce risk, and create value for investors. Don’t wait for a crisis—plan your pivots from day one.

Check out Cogwear's CEO David Yonce on the Medical Alley Podcast. David's discussion with the Medical Alley team highlights our commitment to advancing brain health technology and showcases the impactful work we are doing to improve lives through innovative solutions.

We’re opening a new facility in St. Paul to expand the development and production of our wearable technology. Our new MidWest hub will focus on neurotech hardware.

Today we unveil the next step in our growth: two new brands to support our evolving applications to improve brain health, peace, and performance.

With this study, we aim to show that Cogwear’s technology can effectively detect changes in the brain areas critical for executive function and memory retention.

Cogwear CEO David Yonce discusses the crucial need for CTE awareness. A neurodegenerative disease that leads to early-onset dementia, CTE has become an alarming concern for athletes, especially in contact sports like football and rugby.

Cogwear, a brain technology company based in Philadelphia, will make history this week during the annual Broad Street Run. James Chappell, a local runner and Cogwear employee, will be the first person in the world to measure his brain waves with clinical-grade accuracy during a live sporting event.

Cogwear will make history this week during the annual Broad Street Run when James Chappell, a local runner and Cogwear employee, measures his brain waves as he competes in the 10-mile race. We sat down with James to find out why he’s doing it and what he expects.

GlassView will outfit thousands of volunteers with 5,000 of Cogwear’s patented headbands to help optimize online campaigns. Volunteers will wear the headbands while streaming digital advertising content. As each ad unfolds, the devices will collect clinical-grade, neurofeedback from participants.

The Penn Artificial Intelligence and Technology Collaboratory for Healthy Aging (PennAITech) with funding from the National Institute on Ageing will support Cogwear’s research and innovation related to early detection of Alzheimer's disease.

Cogwear and Rezon agreed today to develop the first-ever, smart athletic headband for monitoring and reducing traumatic brain injuries during sports. The partners are working together on a multi-million-dollar project to develop a proof of concept by 2022.

The Journal of Precision Medicine highlighted Cogwear's novel technology for behavioral health applications

Dr. Michael Platt shares how neuroscience can improve human performance

The Philadelphia-based startup Cogwear, is creating a wearable anxiety thermometer based on cutting-edge technology co-developed with the University of Pennsylvania.