AdAge recently reported on a Topgolf ad campaign that tested media buys supported by GlassView Origin, an AI-powered neuromarketing solution based on Cogwear’s technology. Topgolf saw a 13% uplift in brand favorability and a 193% lift in campaign engagement.

Cogwear CEO David Yonce discusses the crucial need for CTE awareness. A neurodegenerative disease that leads to early-onset dementia, CTE has become an alarming concern for athletes, especially in contact sports like football and rugby.

Cogwear, a brain technology company based in Philadelphia, will make history this week during the annual Broad Street Run. James Chappell, a local runner and Cogwear employee, will be the first person in the world to measure his brain waves with clinical-grade accuracy during a live sporting event.

Cogwear will make history this week during the annual Broad Street Run when James Chappell, a local runner and Cogwear employee, measures his brain waves as he competes in the 10-mile race. We sat down with James to find out why he’s doing it and what he expects.

GlassView will outfit thousands of volunteers with 5,000 of Cogwear’s patented headbands to help optimize online campaigns. Volunteers will wear the headbands while streaming digital advertising content. As each ad unfolds, the devices will collect clinical-grade, neurofeedback from participants.

Cogwear and Rezon agreed today to develop the first-ever, smart athletic headband for monitoring and reducing traumatic brain injuries during sports. The partners are working together on a multi-million-dollar project to develop a proof of concept by 2022.

Dr. Michael Platt shares how neuroscience can improve human performance

The Philadelphia-based startup Cogwear, is creating a wearable anxiety thermometer based on cutting-edge technology co-developed with the University of Pennsylvania.