Startups don’t need to limit growth to one market. At Cogwear, we partnered with adtech leader GlassView to co-create GlassView Origin, entering the advertising market quickly by leveraging their sales expertise. Partnerships let you focus on building great products while experts handle the selling. You build, they sell—everyone wins.

AdAge recently reported on a Topgolf ad campaign that tested media buys supported by GlassView Origin, an AI-powered neuromarketing solution based on Cogwear’s technology. Topgolf saw a 13% uplift in brand favorability and a 193% lift in campaign engagement.

Start-ups thrive on agility, but success comes from planning for pivots before they're needed. In Cogwear CEO David Yonce's latest article, he shares Cogwear's approach to optionality has helped us stay ahead of market changes, reduce risk, and create value for investors. Don’t wait for a crisis—plan your pivots from day one.